‘Euphoria’ Make-up artist Alexandra French appointed director of artistry at Freck Magnificence

Freck Magnificence, the Los Angeles-based model that launched with fake freckle merchandise, has chosen Alexandra French as director of artistry.

French, a make-up artist, is thought for his work on season two of HBO’s “Euphoria,” in collaboration with division head Doniella Davy. The TV present, which premiered in 2019, has set magnificence tendencies and attracted viral moments – and introduced consideration to its make-up workforce.

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“As a make-up artist, I am fortunate to have the ability to play and experiment with so many wonderful magnificence merchandise,” French mentioned. “Most are good. Some are wonderful. However only some stand out. Freck [Beauty] is a kind of who stood out and completely blew me away. Along with their iconic freckle pen, a private favourite, your complete line encourages you to take a product concept and make it untraditional, just like the liquid liner that has lash-enhancing peptides. That is what I am so enthusiastic about with this position, exploring the boundaries of what a magnificence product may be, each inside and outside. “

Freck Magnificence was launched by Remi Brixton in 2017 and has expanded to supply a spread of cosmetics and skincare merchandise. The model is offered on to the buyer and at Sephora within the “pure” class.

“I really like what Remi typically says she would by no means wish to launch a product that has been made earlier than,” French continued. “I am at all times searching for a inventive problem, and that is one I can stand behind.”

Alexandra French - Credit: Courtesy

Alexandra French – Credit score: Courtesy

Courtesy

“At Freck Magnificence, we prefer to say that it is a lot greater than a magnificence model, it is an perspective, and Alex couldn’t match higher,” Sarah El-Annan, advertising supervisor at Freck Magnificence, advised WWD. “As a younger queer lady, she has risen up in adversity whereas sustaining humility, and she or he has labored laborious to get acclaimed roles reminiscent of being on the acclaimed present’s inventive workforce. ‘Euphoria. ‘ Alex evokes and strengthens others in marginalized teams along with her main stature within the business and consistently thanks her mentors, even whereas she herself is a star. Every part from who she represents as an individual, to her wealthy expertise and above all her magical make-up artwork, makes her the right match for Freck Magnificence – the place we have a good time the peerlessly imperfect, the wildly courageous and the rebellious. It’s a present to have the ability to collaborate with such a visionary artist to encourage future product, inventive advertising campaigns. ”

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