‘Euphoria’s Alexandra French is director of artistry at Freck Magnificence – WWD

Freck Magnificence, the Los Angeles-based model that launched with fake freckle merchandise, has chosen Alexandra French as director of artistry.

French, a make-up artist, is understood for his work on season two of HBO’s “Euphoria,” in collaboration with division head Doniella Davy. The TV present, which premiered in 2019, has set magnificence developments and attracted viral moments – and introduced consideration to its make-up workforce.

“As a make-up artist, I am fortunate to have the ability to play and experiment with so many wonderful magnificence merchandise,” French mentioned. “Most are good. Some are wonderful. However just a few stand out. Freck [Beauty] is a kind of who stood out and completely blew me away. Along with their iconic freckle pen, a private favourite, the complete line encourages you to take a product concept and make it untraditional, just like the liquid liner that has lash-enhancing peptides. That is what I am so enthusiastic about with this position, exploring the boundaries of what a magnificence product could be, each in and out. “

Freck Magnificence was launched by Remi Brixton in 2017 and has expanded to supply a variety of cosmetics and skincare merchandise. The model is bought on to the buyer and at Sephora within the “pure” class.

“I really like what Remi typically says she would by no means need to launch a product that has been made earlier than,” French continued. “I am at all times searching for a artistic problem, and that is one I can stand behind.”

Alexandra French

“At Freck Magnificence, we wish to say that it is a lot greater than a magnificence model, it is an perspective, and Alex couldn’t match higher,” Sarah El-Annan, advertising supervisor at Freck Magnificence, informed WWD. “As a younger queer lady, she has risen up in adversity whereas sustaining humility, and she or he has labored exhausting to get acclaimed roles similar to being on the acclaimed present’s creative workforce. ‘Euphoria. ‘ Alex conjures up and strengthens others in marginalized teams together with her main stature within the business and always thanks her mentors, even whereas she herself is a star. Every part from who she represents as an individual, to her wealthy expertise and above all her magical make-up artwork, makes her the proper match for Freck Magnificence – the place we rejoice the peerlessly imperfect, the wildly courageous and the rebellious. It’s a present to have the ability to collaborate with such a visionary artist to encourage future product, artistic advertising campaigns. ”


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