Headquartered in Chennai, an exporter of pharmaceutical and client merchandise, Indus Life Sciences introduced its entry into the Direct-to-Shopper (D2C) wellness and sweetness retail area on Thursday with the launch of a brand new model ‘The Co Being’.
Indus Life Sciences was established in 2000 and exports pharmaceutical merchandise and FMCG merchandise to many international locations, particularly within the African area.
In an occasion to announce the launch of the brand new model, Mani Krishnamurthy, MD, Indus Teams mentioned that the brand new enterprise vertical (magnificence and wellness) presents large alternatives to succeed in customers straight at their entrance door and can assist focus within the home market.
He additionally added that the rising variety of way of life problems and the post-pandemic change in client habits are permitting for progress and enlargement on this trade.
Particular client segments
The Co Being may have three sub-brands, specifically Sigoori (basic wellness), Minaya (intimate wellness) and Krinka (magnificence merchandise), every of which covers the wants of the respective client segments.
V Ravichandran, Director, Indus Life Sciences Pvt. Ltd, mentioned beginning with just one product export to 1 nation (Ghana) in 2001, Indus has grown its exports to over 40 international locations with 650 product registrations and has reached a turnover of ₹ 200 crore.
He added that the corporate will purpose to extend its exports to 100 international locations and increase its product portfolio to 1,000 merchandise over the subsequent 2-3 years. “We purpose to extend our income to INR 500 within the subsequent 3-4 years,” Ravichandran mentioned.
June 23, 2022