Joah Magnificence has partnered with Track Sweet and Paige Piskin (generally known as the sweetness filter queen) to offer shoppers the # Joah30sEyeliner Problem.
The roulette-style eyeliner problem offers individuals 30 seconds to finish the chosen eyeliner look with one in every of Joah Magnificence’s iconic Line Up Discipline or Brush Tip Eyeliner.
To start out the problem, Joah Magnificence teamed up with filter maker Paige Piskin, and through June, July and August, the model will workforce up with Emily Robinson, Katie Farhood, Mary Skinner, Spencer Hedges, Indigo and plenty of extra to indicate off their eyeliner expertise. .
Joah interprets to ‘I prefer it’ in Korean. As a nod to Joah Magnificence’s title and legacy, the model’s first unique tune is known as “I Like It Like That.” Stuffed with epic 808s, quirky synths and Korean-American Okay-Pop vocals, the model felt the tune was created for the proper backdrop for the # Joah30sEyeliner Problem.
“Track Sweet thought like a creator and began artistic ideas with a concentrate on figuring out what makes Joah Magnificence distinctive,” defined Christine Hunt, co-founder of Track Sweet. “We went to Joah Magnificence’s roots. We needed to create a playful option to carry this out with out sounding too industrial. ”
As well as, Track Sweet discovered that Okay-Pop was on development with Joah Magnificence’s goal demographic, garnering over 234 billion views on TikTok.
Paige Piskin, ‘The Filter Queen’
Paige Piskin has been named a “legend” by the metaverse of Vice, an inventive “grasp” of augmented actuality by Meta and “Queen” by filters by her followers. She has gone viral along with her paintings, which has garnered over 100 billion views when utilized by Billie Eeilish, Joe Jonas, Ariana Grande, Kendall Jenner and Bella Hadid. As well as, Piskin is not any stranger to the sweetness business and works with beauty firms corresponding to Joah Magnificence, L’oreal, City Decay and NYX.
“Joah Magnificence is a artistic make-up model with an important product that made it the proper collaboration to create such a enjoyable make-up filter and TikTok problem,” Piskin stated. “The Joah Magnificence eyeliner could be very sharp, permitting you to create exact detailed designs, and the filter helps mirror the opposite eye, making it really feel very pure and even simpler to attract.”
Joah Magnificence Line Up Precision Felt Tip Liquid Eyeliner ($ 8.99) permits for optimum management to create the proper winged look. A water-resistant liquid eyeliner that glides on with quick-drying shade accessible in each black and brown, the precision felt tip deposits the correct quantity of shade to create a sharp-looking line, from refined and smooth to an on-point cat eye. The formulation is infused with lash-enhancing biotin and is dirt-free.