Revolution Magnificence launches new cell apps on the poq platform to drive DTC development

The UK-based multi-brand, multi-category, mass magnificence innovator has expanded its digital attain with native apps and continues to problem the well being and wonder market.

LONDON, June 23, 2022 / PRNewswire / – Immediately, poq introduced that Revolution Magnificence has launched built-in Android and iOS apps utilizing its MACH Alliance-certified, headless Salesforce Native App platform.

UK-founded Revolution Magnificence Group has skilled fast development since 2014, primarily with gross sales by means of third-party retailers, however is now searching for to increase its attain with direct buyer engagement by means of cell apps. Along with handy enterprise journey, the built-in apps will supply an enticing expertise to Revolution Magnificence’s world neighborhood, together with customized suggestions, a loyalty program powered by Yotpo, and the flexibility to speak 1: 1 with their members.

Revolution Magnificence’s Sally Minto commented: “Our long-term technique is to be a challenger to the previous gamers within the magnificence subject. The app is a pure channel for us to attach with the neighborhood that loves our model and supply them a revolutionary expertise that they cannot get into. a negotiator.”

Sally continued: “Collaborating with poq was an apparent alternative for us. As a Salesforce Commerce Cloud consumer, their AppExchange app built-in with our expertise stack seamlessly. This mixed with their expertise has ensured that now we have acquired a fast launch out there and an thrilling app proposal. for our clients. “

Jay JohnstonCEO, poq mentioned: “We’re happy so as to add Revolution Magnificence to our rising checklist of poq platform customers within the cosmetics and skincare trade. They’re a model that’s liked by their clients and continues to develop at a fast tempo globally. We sit up for supporting them by means of their journey of growth with our extremely scalable and scalable app platform. “

About poq

Poq is one MACH licensed Software program-as-a-Service (SaaS) enterprise that allows retailers to create extremely environment friendly and absolutely custom-made cell native apps to ship a superior procuring and engagement expertise. With poq, retailers construct stronger manufacturers, promote extra merchandise, deepen buyer loyalty, and ship extremely related content material, communications, and rewards. Poq clients embody world manufacturers and retailers, equivalent to Studio Retail, Cotton On, Ardene, SNIPES, Francesca’s, SurfStitch, Lodge Chocolat and extra. To be taught extra, please go to


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