Revolution Magnificence launches new cellular apps on the poq platform to drive DTC development

The UK-based multi-brand, multi-category, mass magnificence innovator has expanded its digital attain with native apps and continues to problem the well being and sweetness market.

LONDON, June 23, 2022 / PRNewswire / – At this time, poq introduced that Revolution Magnificence has launched built-in Android and iOS apps utilizing its MACH Alliance-certified, headless Salesforce Native App platform.

UK-founded Revolution Magnificence Group has skilled speedy development since 2014, primarily with gross sales via third-party retailers, however is now in search of to broaden its attain with direct buyer engagement via cellular apps. Along with handy enterprise journey, the built-in apps will provide an enticing expertise to Revolution Magnificence’s world neighborhood, together with customized suggestions, a loyalty program powered by Yotpo, and the flexibility to speak 1: 1 with their members.

Revolution Magnificence’s Sally Minto commented: “Our long-term technique is to be a challenger to the previous gamers within the magnificence area. The app is a pure channel for us to attach with the neighborhood that loves our model and provide them a revolutionary expertise that they can’t get into. a negotiator.”

Sally continued: “Collaborating with poq was an apparent selection for us. As a Salesforce Commerce Cloud consumer, their AppExchange app built-in with our expertise stack seamlessly. This mixed with their expertise has ensured that now we have obtained a speedy launch out there and an thrilling app proposal. for our prospects. “

Jay JohnstonCEO, poq stated: “We’re happy so as to add Revolution Magnificence to our rising listing of poq platform customers within the cosmetics and skincare trade. They’re a model that’s beloved by their prospects and continues to develop at a speedy tempo globally. We stay up for supporting them via their journey of growth with our extremely scalable and scalable app platform. “

About poq

Poq is one MACH licensed Software program-as-a-Service (SaaS) enterprise that permits retailers to create extremely environment friendly and totally custom-made cellular native apps to ship a superior procuring and engagement expertise. With poq, retailers construct stronger manufacturers, promote extra merchandise, deepen buyer loyalty, and ship extremely related content material, communications, and rewards. Poq prospects embody world manufacturers and retailers, resembling Studio Retail, Cotton On, Ardene, SNIPES, Francesca’s, SurfStitch, Resort Chocolat and extra. To be taught extra, please go to


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