Verescence is main the way forward for eco-friendly glass packaging and ornament

Verescence, one of many world leaders in glass packaging for the perfumery and cosmetics business, affords regional manufacturing in 4 zones throughout the globe – together with in Atlanta, GA, with its superior manufacturing and adorning facility. Because the stress on sustainable packaging and “glazing” intensifies, the provider more and more accepts magnificence model clients who change from plastic to glass, particularly in terms of skincare packaging. Right here, Jamie Matusow talks to Michel Levisse, VP Gross sales, New Product Growth & Advertising and marketing — North America, in regards to the firm’s emphasis on sustainability — from native provide chain initiatives to decreasing CO2 emissions — and why CSR is on the core of their DNA.

Verescence is the world chief in glass packaging for the perfumery and cosmetics business. Our first glass manufacturing facility was established in 1896 in France, and for over 120 years, Verescence has provided the biggest magnificence manufacturers with its in depth experience. On the forefront of know-how, Verescence affords worldwide business protection in 4 nations. In america, we’ve got two superior glass and ornament manufacturing amenities in Atlanta, GA.

Verescence is passionate in regards to the magnificence business and has a novel glass and ornament know-how with unsurpassed industrial capability and capability out there. We’re consistently pushing the boundaries to ship revolutionary and environmentally pleasant high-quality glass packaging options to worldwide and native manufacturers.

Because the No. 1 glass producer for luxurious and first-class perfume, our full ornament capability consists of display printing, varnishing, scorching stamping, tampon printing, gluing, labeling, acid etching and in addition distinctive patented applied sciences corresponding to METAL’in & COLOR ‘i (inside silver or colour coating suitable with perfume) and security glass (coating to extend the power of the glass).

Our international footprint and our social duty (CSR). We’ve got a novel international footprint with manufacturing amenities within the US, Europe and Asia, near our clients for a brief and native provide chain.

CSR is the core of our DNA. Our technique is predicated on three pillars: individuals first, motion for society, environmental options. We’re proud to say that 100% of our factories are ISO 14001 licensed (the worldwide commonplace specifying necessities for an efficient environmental administration system) and that Verescence has been awarded the Ecovadis Platinum Medal, making the group and all our manufacturing websites prime 1% of probably the most superior corporations in CSR among the many 90,000 corporations rated by Ecovadis on the planet, all sectors mixed.

Verescence affords purchasers sustainability-focused R&D methods within the following areas:


  • Scale back: Light-weight glass packaging has a major impression on C02 emissions. We scale back the load from 20% to 60%.


  • Reuse: We’ve got developed recyclable options – corresponding to a refillable jar with a glass cup – and we additionally provide screw cap bottles that permit “refilling” and “separability” of the bundle to facilitate recycling.


  • Reuse: Our Verre Infini (Infinite Glass) with 20% recycled glass reduces the usage of uncooked supplies, minimizes CO2 emissions by 5% and saves power within the manufacturing course of. Our PCR is picked up domestically at recycling amenities within the nations the place our factories are situated. Within the US, we developed a partnership with Strategic Materials, a pacesetter in glass recycling, to ship our PCR.


  • Substitute: Glass packaging is probably the most sustainable materials, made with pure components, inert – no content material interplay – infinitely recyclable, perceived as luxurious and environmentally accountable. There’s a “glazing” tendency – to modify from plastic to glass, particularly in skincare, but additionally in new areas corresponding to lip gloss and mascara.

At Verescence, we’re dedicated to supporting our key clients by way of joint growth of revolutionary and sustainable glass packaging options. We’ve got constructed a number of sturdy technical partnerships with key packaging suppliers, which facilitates technical validation on key tasks.

We’ve got co-developed a number of tasks with corporations that produce within the USA, and have a very good success story with REN on their new clear skincare jar. Verescence & Anomatic joined forces to develop extra sustainable packaging and ensured the technical match between the glass jar and the aluminum caps.

At Verescence North America, we’ve got a wide array of well-designed commonplace bottles and jars made within the USA, together with the Penelope, Cléopâtre and Tango traces. We offer quick native packaging options for indie or worldwide manufacturers. For instance, for IT Cosmetics & Kiehl’s, we delivered our mild Tango bottles. For YTTP, we’ve got shortly tracked a launch in lower than 8 weeks with our Cléopâtre jar.

We implement our new 20% PCR composition for all our commonplace bottles and jars; we began early this yr with our factories in Europe, and by the tip of 2022 we may have our new 20% PCR glass composition in place for the USA. This can be a mission that our American clients have been ready for with pleasure!

At Skincare, we launched Clinique’s new Good Scientific Restore Eye Cream, a part of the glazing pattern of fixing plastic to glass. It’s a 15 ml eye serum with a clear press 15 ml jar, varnishing, hot-stamping and silkscreen printing, 100% made within the USA.

In Perfume, we launched Oui Juicy Couture Play – 4 new fragrances for girls. The challenges included the best way to develop a deep push-up and have an ideal match with prime and backside plate to stack one bottle on prime of the opposite. As an entire, it’s a very stunning and playful packaging – and really profitable.

Verescence has sturdy CSR commitments, and we’re working arduous to change into local weather impartial by 2050, which implies that our operations’ CO2 emissions are our prime precedence. We’ve got already lowered our CO2 emissions by 14% between 2016 and 2021, and we’ve got launched a plan to attain a 40% discount in emissions in 2034 from a 2019 base yr. This roadmap was just lately validated by The Science Primarily based Targets Initiative (SBTi), confirming that our goals are consistent with the “effectively beneath 2 ° C” trajectory. Main tasks are electrification of our furnaces, and we’re accelerating this power transition by already changing a furnace in 2025. Rising the usage of PCR content material in our glass components is one other mission in addition to recovering the residual warmth from our furnaces to warmth our buildings. Our decarbonization journey is effectively underway in our operations, and the subsequent step is to handle emissions in our provide chain.

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